Legacy 24
Scope of Work
Visual Identity
Print & Digital Design
Overview
Legacy is an annual, church-wide fundraising initiative created to highlight stories of all that God is doing through the local and international ministries of Celebration Church and to fund the continued work. Over the next calendar year, that offering will impact discipleship for the next generation, local and international initiatives, and forward education through Austin Christian University.
The Project
Centered around the biblical passage, Hebrews 11:4, we needed to communicate the message of a sacrificial offering—BY FAITH—believing that through people, God will build His kingdom and take the Gospel where is needs to go.
With a total goal of $6.5 million, we needed to establish trust through a consistent visual language that was able to work across numerous locations and touch-points without any breakdown. To do so, we created a comprehensive design system where the typography, color palette, textures and symbols all work together to tell the Legacy story.
The Outcome
The final offering total reflected an amount 6.2% above the established goal. YoY, the offering amount had increased by 15%.
